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Meta Conversions API: The Complete Guide for Media Buyers (2024)
Everything you need to know about Meta CAPI — why it matters, how it works alongside the pixel, and how to implement it without a developer.
Server-Side GTM with Stape.io: Step-by-Step Setup Guide
How to deploy a server-side GTM container using Stape.io — the fastest way to go server-side without managing your own cloud infrastructure.
Event Deduplication for Meta: How to Avoid Double-Counting Conversions
When you run both browser pixel and server CAPI, deduplication prevents Meta from counting the same conversion twice. Here is how to implement it correctly.
Maximising Your Meta Event Match Quality Score
Event Match Quality (EMQ) determines how well Meta can match your events to Facebook users. A score above 7.0 significantly improves campaign performance.
GA4 Server-Side Tracking: Why You Need It and How to Set It Up
Browser-side GA4 is vulnerable to ad blockers and cookie restrictions. Server-side tagging solves both. Here is how to migrate your GA4 setup.
Building a First-Party Data Strategy in a Cookieless World
Third-party cookies are going away. Here is how to build a first-party data foundation that will sustain your advertising performance for years.
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Free CAPI Implementation Guide (PDF)
48-page guide covering Meta CAPI setup, deduplication, and EMQ optimisation.
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