Tracking insights for modern teams
Deep dives into Meta CAPI, server-side GTM, GA4, attribution, and first-party data strategies from the Prism team.
Meta Conversions API: The Complete Guide for Media Buyers (2024)
Everything you need to know about Meta CAPI — why it matters, how it works alongside the pixel, and how to implement it without a developer.
Prism Team
2024-11-15
Server-Side GTM with Stape.io: Step-by-Step Setup Guide
How to deploy a server-side GTM container using Stape.io — the fastest way to go server-side without managing your own cloud infrastructure.
Alex Jordan
2024-10-28
Event Deduplication for Meta: How to Avoid Double-Counting Conversions
When you run both browser pixel and server CAPI, deduplication prevents Meta from counting the same conversion twice. Here is how to implement it correctly.
Marcus Tillman
2024-10-10
Maximising Your Meta Event Match Quality Score
Event Match Quality (EMQ) determines how well Meta can match your events to Facebook users. A score above 7.0 significantly improves campaign performance.
Sarah Chen
2024-09-22
GA4 Server-Side Tracking: Why You Need It and How to Set It Up
Browser-side GA4 is vulnerable to ad blockers and cookie restrictions. Server-side tagging solves both. Here is how to migrate your GA4 setup.
Amara Osei
2024-09-05
Building a First-Party Data Strategy in a Cookieless World
Third-party cookies are going away. Here is how to build a first-party data foundation that will sustain your advertising performance for years.
Prism Team
2024-08-20