Server-Side GTM with Stape.io: Step-by-Step Setup Guide
How to deploy a server-side GTM container using Stape.io — the fastest way to go server-side without managing your own cloud infrastructure.
Alex Jordan
Head of Implementations · 2024-10-28
Server-side Google Tag Manager is a game-changer for data quality, site performance, and privacy compliance. And Stape.io makes it accessible without DevOps experience.
What is Server-Side GTM?
Traditional GTM runs in the user's browser. Server-side GTM runs on your own server. This means: - Ad blockers can't block your tags - Cookies are set as first-party (longer lifetime) - PII can be stripped before sending to third parties - Your website loads faster (tags move off the browser)
Why Stape.io?
Stape.io hosts your server GTM container at a fraction of the cost of running your own GCP instance. Setup takes under 2 hours.